KiK, a provider of clothing essentials
When he launched the first-ever branch of KiK in Düsseldorf, Germany in 1994, Stefan Heinig paved the way for one of Germany’s greatest retailer success stories. The success of KiK Textilien und Non-Food GmbH is based on the development of a new business model: discount clothing.
Our range of high-quality, attractively-priced clothing is our core business, making up around 70 per cent of the overall range. This is complemented by other non-food articles such as gifts, household textiles, accessories, toys and stationery.
We consider ourselves to be a provider of clothing essentials: our range consists chiefly of basic articles, which are available all year round and make up the must-have items in any wardrobe. Our branches are in close proximity to our customers, and are therefore quick and easy to reach: at present, KiK ranks among the top ten largest suppliers in the German retail sector, with around 3,200 branches in Europe. It has over 20,000 employees, all contributing to the company’s success and helping it add a further 200 branches annually.
The low prices at KiK are geared primarily towards families with children, young mothers, keen savers and smart shoppers.
KiK Textilien und Non-Food GmbH
Tel.: 0049-(0)2383 / 95-40
Fax: 0049-(0)2383 / 95-4130
Attractive prices through discount principles
For anyone wondering how we manage to keep our prices so low, there’s a short, easy answer: all our work processes observe the principles of discounting.
Our basic articles are available all year round, allowing us to purchase large quantities. This in turn enables our suppliers to make optimum use of free capacities in their production facilities – which means they can produce the goods more economically and supply them to us more cheaply.
We also cut out any middlemen, obtaining preferential purchase conditions by importing directly, and our stores don’t spend extra money on special presentations for our goods. A further factor keeping our costs low is intelligent logistics: our goods are transported from their country of origin by sea, a method that is both more cost-effective and more environmentally friendly.
Do you have any further questions about KiK Textilien und Non-Food GmbH? Just get in touch – we’ll be happy to tell you more.